Moz Alternatives for Each Moz Tool You Rely On

The best Moz alternative depends on which part of Moz you use. For Domain Authority, Ahrefs Domain Rating is free to check through the Ahrefs SEO Toolbar. For Link Explorer, Majestic Lite costs $49.99 a month. Mangools replaces Keyword Explorer from $37.70 a month billed yearly, BrightLocal and Whitespark replace Moz Local, and the Ahrefs toolbar replaces MozBar for free. Prices are as of October 2026.

"Moz" is several products sold under one name. Usually only one of them is the problem: the keyword query limit, local listings priced per location, or the browser toolbar. Replacing all of Moz Pro to fix one of them is usually the expensive answer.

So this guide is organised by Moz product. Find the one you rely on, see what replaces it free and paid, and keep the rest.

#Moz alternatives by the Moz tool you use

All prices are US-dollar list prices from each vendor's own page, opened on 9 October 2026, paid monthly unless noted. Majestic's prices exclude VAT, so UK buyers pay more at checkout. We do not use affiliate links and nobody paid to appear here.

#What Moz costs as of October 2026, and who should stay

Moz Pro's pricing page lists three main plans:

There is also a $49 Starter plan, which Moz describes as "designed specifically for individuals managing a single website." Its limits are not listed beside the others. Extra users cost $49 a month on any plan. Moz Local is a separate subscription, covered further down.

Three limits in these plans are worth knowing. Standard allows only 150 keyword queries a month, against 5,000 on Medium. A second user on Standard costs as much as Moz's entire Starter plan. And every physical location in Moz Local needs its own subscription.

There are also good reasons to stay, and they are worth checking before you migrate anything:

• You only hit the keyword limit. Moz sells 10,000 extra keyword queries for $10 a month on any base plan. Standard plus that add-on costs $109, far less than moving to Medium at $179 or to a new suite.
• Your reports are built on DA. If clients or a board have watched Domain Authority for years, a new score breaks the trend line. Every vendor's score below is calculated differently, so the history does not carry over.
• You can leave any time. Moz says you can cancel or change plans "at any time" with no questions asked, so there is no lock-in cost to waiting a month while you trial a replacement.

If none of that applies, find your Moz tool below.

#Domain Authority: four vendors, four definitions

Domain Authority is Moz's own score, and every major link index sells its own version. They answer the same question, "how strong is this site's link profile?", in different ways, which is why one site can show four very different numbers.

Each vendor defines its own score like this:

• Moz Domain Authority (DA), 1 to 100. Moz's Domain Authority guide calls it a score that "predicts how likely a website is to rank" compared with competitors, built by a machine-learning model that focuses mainly on backlink data. New sites start at 1.
• Ahrefs Domain Rating (DR), 0 to 100. Ahrefs' help centre describes Domain Rating as the strength of a site's backlink profile compared with the others in its database. It also looks at how many other sites each linking domain links to, so a link from a site that links out sparingly counts for more.
• Semrush Authority Score (AS), 1 to 100. Semrush calls Authority Score a compound metric built from eight weighted factors in three groups: link power, estimated organic traffic, and spam signals such as many linking domains on the same IP network. Semrush updates it every two weeks.
• Majestic Trust Flow (TF) and Citation Flow (CF), 0 to 100. Majestic splits authority in two. Trust Flow measures quality, starting from trusted seed sites that Majestic reviewed by hand. Citation Flow measures quantity. A site with high CF and low TF has plenty of links but few from trusted neighbourhoods.

Moz is clear that DA "is not a Google ranking factor", and none of the others claims to be one either. They are all estimates of link strength from one company's crawl.

So which replacement should you pick? Choose by what you do with the number:

• You vet sites for guest posts or link outreach. Majestic's TF and CF pair is the most useful split, because a big gap between the two is a quick prompt to look harder at a site's links. Both come with Majestic Lite.
• You want one score that also reflects traffic. Semrush's Authority Score puts estimated organic traffic directly into its formula, so a site with links but no visitors looks weaker.
• You just want a free number for any domain. Sign in to the free Ahrefs SEO Toolbar and it shows DR and URL Rating for any site. You can also keep using Moz's free Link Explorer, which still shows DA within its monthly query limit.

The rule that matters more than the choice: pick one score, use it only to compare sites against each other, and never mix scores from two tools in the same report. We compare DA and DR in detail in Moz DA vs Ahrefs DR, so we will not repeat it here.

#Link Explorer: free and paid backlink checkers

Moz's Link Explorer is the tool behind DA, and it is still partly free. A free Moz Community account gets 10 queries a month, with DA, Page Authority, Spam Score, linking domains and anchor text. If you check one or two sites a month, that is enough.

For more than that, three paid options are worth a look.

Majestic Lite, $49.99 a month ($41.67 billed yearly). Majestic does one job: backlinks. Lite includes Site Explorer, Trust Flow, Topical Trust Flow, referring domains, referring IPs and subnets, and a bulk backlink checker, on Majestic's Fresh Index of links seen in the past 120 days. Pro, at $99.99, adds the Historic Index going back to 2006. Lite is for one user, prices exclude VAT, and new customers get a 7-day money-back guarantee.

Ahrefs Starter, $29 a month. Ahrefs says Starter gives extended access to Site Explorer, Site Audit and Keywords Explorer. It is the cheapest paid plan with Ahrefs' link index. If you outgrow it, Lite costs $129 a month with 1,000 credits per user. Our guide to Ahrefs alternatives explains where those credits run out.

Semrush, from $139 a month. Worth it only if you also want keywords, rank tracking and audits in one login; if you are moving off Semrush instead, see our Semrush alternatives.

Free options cover your own site well and competitors poorly:

• Google Search Console's Links report shows who links to you, from Google's own data. It is a sample, and tables stop at 1,000 rows.
• Bing Webmaster Tools shows a representative set of your backlinks and lets you compare your profile with up to two other sites, a free competitor link check straight from a search engine.
• Ahrefs Free gives Site Explorer and Site Audit for websites you can verify that you own.

If you relied on Moz's Spam Score, Majestic's TF/CF gap and Semrush's spam factors do a similar job. If you used Spam Score to build disavow files, read our guide on what disavow is before you file one.

#Keyword Explorer: where the 150-query limit bites

Moz says Keyword Explorer draws on more than 1.25 billion keyword suggestions, and its free version gives volume, difficulty and suggestions with limited access. The problem for paying customers is the Standard plan's 150 keyword queries a month.

Before switching, price the $10 add-on mentioned above. If you still want out, these replace it.

Mangools Basic, $37.70 a month billed yearly ($452.40 a year). Mangools' KWFinder allows 100 keyword lookups every 24 hours on Basic, which is roughly twenty times Moz Standard's monthly allowance over a month of daily use. The catch is seats: Basic has no extra seats available, so it suits one person. Mangools offers a 48-hour money-back guarantee.

Ahrefs Starter, $29 a month. It includes extended access to Keywords Explorer and is the cheapest paid door into Ahrefs' keyword data.

Semrush SEO plan, $139 a month. Semrush's free plan allows 10 reports a day across its main tools with no card, which is a fair way to test its keyword data against Moz's before paying.

Google Keyword Planner. It sits inside Google Ads, and Google's help page says you must finish account setup by entering billing information before you can get keyword ideas. Use it as a second opinion on volume, not as your main tool.

Every one of these tools calculates keyword difficulty differently, so a Moz difficulty of 30 does not equal 30 anywhere else. Our explainer on keyword difficulty shows how Moz, Ahrefs and Semrush each build the score.

#Rank Tracker, Site Crawl and AI prompt tracking

Rank tracking. Moz Standard tracks 300 keywords across three sites. SE Ranking Core, at $129 a month, tracks 2,000 keywords daily across 10 projects for one seat, with a 14-day free trial that needs no card. If you only track your own site, Google Search Console's Performance report shows your real average positions for free.

Site Crawl. Screaming Frog's SEO Spider is free up to 500 URLs and costs £199 ($279) a year per user beyond that. If your site has fewer than 500 URLs, the free version crawls all of it.

AI prompt tracking. Moz Standard tracks 150 prompts weekly across four AI models: GPT, Gemini, Google AI Mode and Perplexity. If this is now the part you value, compare like for like. SE Ranking Core tracks 100 prompts daily, Semrush's Starter plan at $199 tracks 50 prompts daily, and Mangools bundles an AI Search Watcher with 500 monitored prompts into its plans. Check which AI models each one covers before you choose, because the lists differ.

#Moz Local: per-location listings, and the countries it covers

Moz Local is sold separately from Moz Pro, per location. On Moz Local's pricing page, the three tiers cost $20, $30 and $40 a month, or $199, $299 and $399 a year. The entry Lite tier includes Local Grid map-pack tracking, listings on more than 90 directories and review monitoring. The middle tier adds review responses, competitor analysis and posting to Google and Facebook.

The fact most lists miss is coverage. Moz says it "currently supports the purchased management of US, UK, and Canadian business listings." An Indian clinic in Pune or a shop in Melbourne cannot use it at all.

BrightLocal Track, $41 a month for one location ($31 billed yearly). Track monitors local rankings for up to 100 keywords and four competitors, draws a geo-grid map for up to five keywords, audits your Google Business Profile and checks citation accuracy. Listing sync, the closer match to Moz Local's core job, starts on Manage at $54 a month. BrightLocal's platform works in the USA, UK, Canada and Australia, and Track has a free trial.

Whitespark, sold tool by tool. Whitespark does not bundle. Its Local Citation Finder costs $33 to $149 a month, Local Rank Tracker $14 to $200, and Local Ranking Grids start at $10 a month. If you only need to find and fix citations, that is a cheaper fit than a platform.

Google Business Profile, free. Google says you can manage how your business shows up on Maps and Search at no charge. For a single location, a well-kept profile does more than any listings tool, and it is the obvious starting point for Indian businesses that Moz Local and BrightLocal's platform do not serve.

Which to pick? A UK single-location business that only needs listings pushed out will find Moz Local Lite, at $199 a year, cheaper than BrightLocal Track at $369. Choose BrightLocal when you want geo-grid rank tracking and Google Business Profile audits in one place. For the hands-on work behind all of this, our UK local SEO playbook covers profiles, citations and reviews step by step.

#MozBar: the free toolbar still exists

If you came here for a free MozBar alternative, check the MozBar first: it is still free. Moz describes the MozBar as "a free extension for both Google Chrome and Firefox," showing Domain Authority, Page Authority and Spam Score, with a SERP overlay that exports the first page of Google results to CSV. Some features, including Brand Authority, ranking keywords and Domain Overview, sit in MozBar Premium, which comes only with Moz Pro.

If you want a different toolbar, the Ahrefs SEO Toolbar is the strongest free replacement:

• It runs in Chrome, Firefox and Safari.
• Free features cover titles, meta descriptions and heading structure, outgoing links (including broken and redirected ones), canonical, noindex and hreflang checks, full redirect chains, and a switch for Google results in any country.
• A free sign-in adds Domain Rating and URL Rating for any site.
• The on-page metrics bar and SEO metrics for every search result need a paid account, from $29 a month.

Our view: keep MozBar for DA and the SERP overlay, add the Ahrefs toolbar for technical checks, and you have both companies' numbers in the browser for $0.

#Four readers, four replacements

The tools above combine differently depending on who you are.

A plumber in Leeds paying for Moz Pro only to watch DA. Cancel Moz Pro, keep MozBar and the free Link Explorer queries for DA, and put the money into Moz Local Lite at $199 a year, or BrightLocal Track if you want rank grids. We would spend the effort on listings and reviews, not on an authority score.

A SaaS founder in Bengaluru using Moz for keyword research. Moz Local is not an option in India, and the 150-query limit is the real problem. Mangools Basic at $37.70 a month billed yearly covers daily keyword work for one person. Add Search Console and Bing Webmaster Tools for your own data. If the domain is new, our SEO for startups guide covers what to work on while the domain has little authority.

A US freelancer doing link outreach for clients. Majestic Lite at $49.99 for TF and CF plus Mangools Basic at $37.70 comes to $87.69 a month, below Moz Standard's $99, with daily keyword lookups and a dedicated link index. If clients need rank reports, SE Ranking Core covers keyword and backlink research plus daily rank tracking at $129.

An in-house team of three that uses everything. Stay. Moz Medium at $179 includes two users, and adding a third costs $49. In our view, rebuilding that on separate tools saves little once seats are counted, and you keep your DA history.

常見問題

Does Moz have a free version?

Yes. A free Moz Community account gives limited access to Link Explorer (10 queries a month), Keyword Explorer and MozBar. Moz also lists free tools including a Domain Authority checker, a Brand Authority checker and a local presence checker. Moz Pro itself comes with a free trial.

Is Moz reliable?

Moz's data is a reasonable basis for comparing sites, as long as you treat it as an estimate. Domain Authority is calculated from Moz's own link index, and Moz says it is not a Google ranking factor and has no effect on search results. Every vendor's index and score differ, so compare sites within one tool, never across tools.

What are the top 3 SEO tools?

For most small businesses: Google Search Console for real search data from Google, one paid suite such as Ahrefs, Semrush or Moz Pro for competitor research, and a crawler such as Screaming Frog, which is free up to 500 URLs. Which suite is best depends on whether links, keywords or local listings matter most to you.

Is Moz DA the same as Ahrefs DR?

No. Both run on a scale up to 100 and both are built mainly from backlinks, but each company uses its own crawl and its own formula. Moz says DA predicts how likely a site is to rank, while Ahrefs says DR shows the strength of a backlink profile compared with others in its database. The same site often scores differently.

Does Moz Local work in India?

No. As of October 2026, Moz says Moz Local supports the purchased management of US, UK and Canadian business listings only. BrightLocal's platform covers the USA, UK, Canada and Australia. Indian businesses should start with a verified Google Business Profile, which Google lets you manage at no charge.

Can I cancel Moz Pro at any time?

Yes. Moz's pricing page says you can cancel your Moz Pro subscription or change plans at any time. If you are leaving because of one limit, such as keyword queries or seats, check Moz's add-ons first: 10,000 extra keyword queries cost $10 a month.